Alicia Keys will deliver empowering talk and performance on September 3rd at the Coca-Cola Arena Dubai


On 7th August 2019 Dubai, 15-time GRAMMY Award winner Alicia Keys will lend her voice to help inspire, empower and motivate people to be their authentic selves at the ‘Achieve the Unimaginable’ event on September 3 at the Coca Cola Arena, joining an already stellar line-up that includes headliner Tony Robbins. Along with her talk, she’ll also deliver a special musical performance for attendees.

She is set to release new music in the coming months and her new book, ‘More Myself,’ part autobiography, part narrative documentary, will be available March 31, 2020 and will be one of the first on Oprah Winfrey’s new publishing imprint ‘An Oprah Book.’

As the only female Arab promoter in the middle east, Awfa Mustafa, CEO of Najahi Events, says “I am both honoured and excited to have Alicia Keys on our stage. Not only is she a role model to aspiring girls, but she is a humanitarian, a mother, a wife and one of the most successful people in the world. Our aim is to tell stories and provide the knowledge through real life experience to motivate the masses.”

Already added to the line-up is Prince EA, film maker, Poet, and activist who currently has the no1 podcast of Facebook will now be joined by Superstar Alicia Keys. Tickets are available at or exclusive ticketing platform