15 time Grammy award winning Hip Hop artist Eminem released a music video for his Music To Be Murdered By- Side B (Deluxe) album song, “Higher”. The new visual features Eminem training as both an athlete and a musician, drawing comparison between the two professions and showing their similarities.
How a musician creates art and prepares to perform and how an athlete trains and prepares for a competition. At the end of the day, however, both versions of Eminem will need to go head-to-head with his biggest enemy: his own demons. Dana White and ESPN‘s Michael Eaves make guest appearances in the music video, along with clips from ESPN’s UFC coverage.
The UFC and Eminem have worked together on many different promotional properties and programming content over the years, so this video is an addition to a long list of collaborations between the two entities. The video debuted on ABC on the 25th of January and is now available on all platforms.
Watch Eminem’s “Higher” music video:
WRITTEN BY: Majid Alhusseini