Appearing on the music industry’s radar in late 2018 with the hit Trap Beldi, a track that is now emblematic of Moroccan trap and his participation in 2 tracks on the NAAR album, Issam, spearheading Casablanca rap, is releasing his first album on Island Def Jam/ Universal Musique France.
Issam Harris (Arabic: عصام , born in 1993 in Casablanca,[2] Morocco), known by his stage name Issam, is a Moroccan rapper and songwriter specialized in trap music. He became known in 2018 with his song and music video, “Trap Beldi”. This track allowed him to gain popularity being one of the first Moroccan trap songs to reach over 18 million views on YouTube.
In May 2019, Issam signed a contract with Universal Music France, in what was considered the biggest ever deal for Arab hip-hop. He is scheduled to release his first album titled ’Crystal’’ with the label spring 2021.
Appearing on the music industry’s radar in late 2018 with the hit Trap Beldi, a track that is now emblematic of Moroccan trap and his participation in 2 tracks on the NAAR album, Issam, spearheading Casablanca rap, is releasing his first album on Island Def Jam/ Universal Musique France.
Far from copying French or American aesthetics, Issam whose idols range from Cheb Hasni, Khaled to David Bowie via Prince, Bowie or Jimmy Hendrix is concerned with creating a music and a visual universe unique and authentic as evidenced by the video clip of Wra Tabi3a, first single from Crystal released a few months earlier and which Issam signed the realization and artistic direction.
Check out Issam’s Interview speaking about his album “CRYSTAL”
