The world’s largest professional networking site today announced its new LinkedIn Stories feature, allowing users to share photos and videos, of up to 20 seconds, on their accounts.
The UAE is the first country in the Mena region to test out the new feature, where the company has four million users.
LinkedIn says the pandemic is largely the reason behind the introduction of Stories by saying that 20 per cent more co-workers were now having private conversations on the platform, and they had experienced engagement on posts triple. But even further back, in the year from March 2019 to March 2020, it had recorded a 55 per cent increase in conversations between connections.
How to use LinkedIn Stories
Perhaps not surprisingly, LinkedIn’s version works almost the same as the equivalents on other social media platforms. But in case you’re unfamiliar with the concept, here’s a step-by-step guide:
– On the top left of your “home” feed, you’ll now see small circles at the top with the names and photos of some of your connections. These are there Stories.
– To add to yours, click on your name and profile photo, which is displayed with a small “+” sign.
– Use the red button in the middle of the screen to capture real-time videos or pictures, or upload them from your camera roll using the left “camera” button.
– Customise using stickers or text and then click “share story”.
– Like other “story” iterations, the post will then be visible for 24 hours. It will only be able to be viewed by your “first degree” connections, so those you have actively accepted as a connection.
– After publishing, you will then gain access to an analytics tool to see who viewed your story.