How TikTok Will Disrupt Social Media


TikTok will change the way your social media works — even if you’re avoiding it.

TikTok is an app for making and sharing short videos. The videos are tall, not square, like on Snapchat or Instagram’s stories, but you navigate through videos by scrolling up and down, like a feed, not by tapping or swiping side to side.

Video creators have all sorts of tools at their disposal: filters as on Snapchat (and later, everyone else); the ability to search for sounds to score your video. Users are also strongly encouraged to engage with other users, through “response” videos or by means of “duets” — users can duplicate videos and add themselves alongside

Here’s an example of the ” Oh Na Na Nah and DiDi Dance Challenge

We invite Rami Zeidan, better known as the Head of Video and Creative at TikTok to talk more about how TikTok is changing the way social media works.

TikTok has truly become part of the fabric of the Middle East region as a destination for creating and discovering real, interesting, and fun short-form mobile videos that will make your day.

Tik Tok has no doubt that users and content creators alike will continue to both produce and discover some truly exhilarating and expressive videos on TikTok.