Emir speak about his story on the launch of his entrepreneurial journey and the launch of his latest app Bmoji
I pursued my degree in Technology Engineering at NYU. I have graduated with double degrees. I have become a specialist at three sub-areas under Technology Management: Invention, Innovation, and Entrepreneurship. During that time I saw a multitude of things changing from being more on a personal level to technology based, and I wanted to see how I could bring the two together. My goal was to bring clarity with a sense of familiarity into the digital world.
Tell us more about what you do?
During the last three years, we have come a long way with Bmoji internationally. Our works continuously accelerates to introduce Bmoji around Europe and Turkey after the US market. Along with Bmoji, I have some other IT projects. I have always considered investing into projects that can create a difference. I have already branched out from my real estate brokerage and development business into entertainment and lifestyle projects, including a skincare line.
Recently you have launched a new app called Bmoji. What is the app about and what does it do?
Social media and messaging have transformed the way we communicate, with 6 billion emojis and stickers sent every day. The kids also tend to send longer messages, and are more likely to send the same emoji three or five or twenty times in a row. With so many little pictures carrying meaning across time zones, we no longer have to be in the same room or even speak the same language to have a conversation. In the absence of a person’s face and body language, we search for emotional intention in the images that pop up on our screens. Bmoji speaks to this wish for emotional connection, meeting a basic need for understanding and closeness.
We live in a time when emotions are critical to understanding and supporting one another. At Bmoji we strive to personalize digital experiences and restore the humanity of our communication. While looking at other apps I noticed how I wasn’t able to make the emoji of my own. It was a stretch that people would recognize who it was, unless I sent it to them personally. I saw the gap in the market, and it got me thinking on how I
could create something much better. Unlike cartoon filters that simply blur and recolor your image, with the Bmoji algorithms and our skilled designers, a highly realistic Bmoji of yourself is created. This enables users to express themselves in the highest level of authenticity, by capturing what makes one an individual.
Is Bmoji available for Android and IOS store? Can Bmoji be used in all social media platforms?
Bmoji empowers users to express themselves to their highest level of authenticity. Every detail of what makes one an individual is provided through our highly detailed design process. Bmojis are designed for usage with iMessage and other applications in which third-party emojis are supported. The process of ‘Bmojification’ starts with the user’s three favourite selfies. After downloading the free app, the user uploads these three pictures and the design team proceeds to create their personalised Bmojis. By breaking out of a limited selection of options for hair, skin and facial features, the designers bring a human touch to the finished result, which is a stylish likeness of the user. This personal Bmoji, features in a range of stickers that can be used across multiple platforms including Facebook, WhatsApp and Instagram. New stickers arrive every month, featuring your Bmoji in a range of moods from starry eyed to fuming mad, loved up to celebratory. The app’s Instagram feed @Bmoji shows celebrity Bmojis in various guises, revealing the uncanny likenesses that are created and the fun that we can have with them.
Is there any latest or upcoming feature on Bmoji that you’d like to tell us?
The app comes with a deck of free lifestyle emoji stickers from representing a range of items from plane to passport to a glass of rosé, displaying more realism and finesse than the standard emojis. Bmoji is an excellent way for a company to brand themselves in the most innovative and cutting edge way with the potential for huge exposure across social media and messaging applications via Bmoji. The Baglietto superyacht 55M and the iconic Dom Perignon bottle have already been Bmojified. We are always eager to other activations and brand collaborations.
What message would you like to convey to the young and upcoming entrepreneurs that are in the tech industry?
The possibilities are endless, and because I believe in the accuracy of my designers, the strength of my operations, QC and the development teams, I aim to keep the application evolving, further growing it into an even larger, more fun and customized application. Some of our most experienced feelings have yet to be made into an emoji, and sometimes they just can’t be expressed in words. Some things can be conveyed much easier, simply by using a Bmoji.